- The Impact of an Infographic
Prospective donors are bombarded with messages. To get through this deluge of information, we have to stand out in the crowd with . . . . .
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My friend and colleague, Rob Wu, founder of Causevox, woke up on March 11th to the news of the earthquake and tsunami in Japan. He happened to be at the legendary SXSW festival in Austin, TX, surrounded by thousands of people from around the world, also waking up to the same news.
With one eye glued to the TV screen screen, Rob called his partner Jeff Chang and within minutes posted a peer to peer fundraising page - SXSW Cares offering an opportunity for others at the conference to "do something!" Word spread quickly at the conference through twitter, facebook and word of mouth. Within a few hours SXSW Cares exceeded their goal to raise $10,000 for the Red Cross that day before the Red Cross even posted their own site. Today SXSW Cares is within a few dollars of reaching $80,000! Read more.
As mentioned many times in this blog space, by combining a good idea with clean, clear and easy to use technology, then spreading the word through our established social networks, we can not only make a difference but also give caring people the opportuity to "do something!"
Today I'm at NTEN's National Technology Conference in Washington, DC with Rob and Jeff and hundreds of other caring professionals working to find ways to connect people who care with causes that matter.
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