Ruthellen Rubin
& Associates

Consulting for Nonprofits and Philanthropies


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in Philanthropy and Fundraising at
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  • The Impact of an Infographic
    Prospective donors are bombarded with messages. To get through this deluge of information, we have to stand out in the crowd with . . . . .
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  • Tossing Your Cookies: Grassroots Fundraising at its Best
    When asked, "What is your earliest recollection of making a charitable donation?" most Americans respond: "Buying Girl Scout Cookies." . . . . .
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  • Gen Y or Generation Why They Give
    The members of Generation Y were born between 1977 and 1998. Three of them grew up in my house, so I have a fair sense of what makes . . . . .
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We offer the expertise, resources and personalized attention to help your nonprofit organization realize its full potential. Our team also works with philanthropies to help build strong partnerships.

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The Nonprofit Blog

Online Giving 2010 - Making Connections

Needless to say, several of my students and colleagues emailed me the link early this morning (while I was sleeping late on the last Sunday of the summer) to the great article in the NY Times about crowdrise.com.  The great photo of Edward Norton and Martin Sunte at the NY Marathon, the super chart showing how one can create - share - raise - and impact, and the excellent article about how easy and fun it is to raise money by creating a personal webpage and sending it all your contacts is sure to get a lot of attention.  If you haven't read it, be sure to do so.

As a Professor of Philanthropy and Fundraising at New York University, who specializes in technology for fundraising, I devour as much information as I can about personal fundraising pages.  Crowdrise is by no means alone in this endeavor - just google "personal fundraising pages" and you'll see what I mean.  I'm particularly excited about the work being done by my friends Rob Wu and Jeff Chang who are currently running beta testing for Causevox - personal fundraising pages especially designed for small and mid sized nonprofits. 

Clearly the future is online - and the ability/potential to reach out and touch someone through social networks is unprecedented.  However (as my students hear me say repeatedly) it's not just about the technology.  It's about being strategic, setting goals, assessing your resources, and considering how to make your fundraising -- or your giving -- sustainable.  Whether you are raising money or donating money, consider building meaningful relationships, understand the impact of the gift and learn as much as you can about the donor -- or about the organization.

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