Ruthellen Rubin
& Associates

Consulting for Nonprofits and Philanthropies


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  • The Impact of an Infographic
    Prospective donors are bombarded with messages. To get through this deluge of information, we have to stand out in the crowd with . . . . .
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  • Tossing Your Cookies: Grassroots Fundraising at its Best
    When asked, "What is your earliest recollection of making a charitable donation?" most Americans respond: "Buying Girl Scout Cookies." . . . . .
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  • Gen Y or Generation Why They Give
    The members of Generation Y were born between 1977 and 1998. Three of them grew up in my house, so I have a fair sense of what makes . . . . .
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Professional Development

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We offer the expertise, resources and personalized attention to help your nonprofit organization realize its full potential. Our team also works with philanthropies to help build strong partnerships.

FUNDRAISING STRATEGIES | BOARD DEVELOPMENT | COLLABORATION | TRANSITION

The Nonprofit Blog

Encouraging news from our local nonprofit agencies

I have always believed that few Americans give to their full capacity and if we can continue to build a culture of giving money, particularly to our small nonprofits, there will be a great impact on our grassroots nonprofits and their ability to deliver services. 

My Op Ed was published yesterday in The Times (Trenton) which reported that last December, in the midst of the stock market free fall, Mercer County, NJ's local nonprofits fared quite well in their annual appeals.  Perhaps our citizens are finally understanding the value of a $50 or $100 donation to the local charities about which they care so much.  It's not enough to sit on a board, volunteer at the soup kitchen or run in a race.  If you believe in these nonprofits, a cash investment in their infrastructure and their ability to hire the best and the brightest is what will truly make a difference in our communities.

Every day we are seeing the cancellation of galas and the postponement of golf outings.  It's not such a bad thing.  At a time like this, with the social sector needs growing every day, let's get your money right to where it is most critically needed:  into the infrastructure of these important agencies.  Be sure to check out my article and you will see evidence of the impact of your donations. 

 

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Fundraising Events in 2009??

To have an event or not to have an event in this recession: that is the question.

Never a big proponent of galas and dinners as effective fundraising vehicles, I have been advising my clients to take a pass on them this year. It is a great year for friendly gatherings, thank you dinners, educational programs and other cultivation opportunities which keep our supporters close and teach them more about our work. Concentrate on keeping connected to your donors and prospects, even if they do not come forward with the big bucks at this time.

In today's NY Times (right under the "Cellphone Teaches Sex Education" article and to the right of "With Swine Flu, A No-Pucker Zone") is a very important article: "I'm Honored. No, Actually I Can't Afford It" which talks about the dearth of high-profile honorees as a result of those honorees' inability to sell the tables and garner the donations for which they have been historically responsible. The article warns us: "With honorees in short supply, the entire fund-raising ecosystem on which many nonprofit institutions depend - especially those reliant on the financial sector - is endangered."

To repeat my mantra, which is reflected throughout the pages of The Nonprofit Blog: get back to basics. Concentrate on the fundamentals of fundraising which revolve around long-term personal cultivation of your best prospects and stewardship of your current donors. Keep them keep them interested and keep them close. When the economy improves, if you're still standing, you will be glad you kept these folks engaged during this down time.

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Encouraging news from our local nonprofit agencies

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Fundraising Events in 2009??

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