- The Impact of an Infographic
Prospective donors are bombarded with messages. To get through this deluge of information, we have to stand out in the crowd with . . . . .
- Tossing Your Cookies: Grassroots Fundraising at its Best
When asked, "What is your earliest recollection of making a charitable donation?" most Americans respond: "Buying Girl Scout Cookies." . . . . .
- Gen Y or Generation Why They Give
The members of Generation Y were born between 1977 and 1998. Three of them grew up in my house, so I have a fair sense of what makes . . . . .
- Op Ed: The Times
Making an Impact One Text at a Time
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Ruthellen S. Rubin, CFRE
Ruthellen Rubin & Associates